Honors Brand was established in 2021 by Raleigh Robertson and Todd Shimabuku in Las Vegas, Nevada. Both founders bring extensive experience in brand building to the table: Raleigh was the co-owner of the renowned Farmers Market Hawaii, and Todd is part of Hawaii's streetwear brand In4mation. Together, they boast over 30 years of experience in the streetwear industry.

Before founding Honors Brand, each had unique journeys. Todd was a member of Hawaii's skate community and designed for several influential brands. Raleigh was a semi-pro motocross racer with a knack for working on anything with an engine. Both previously operated their own stores on Las Vegas Blvd, which closed just before the pandemic.

Reopening a shop felt like a natural progression for them. Honors Brand aims to serve both locals and visitors, offering a brand and lifestyle that embodies the pride of Las Vegas.